Work Together, Support Each Other, and Make Awesome Stuff - 10 Questions with Sarah McDermott of The Kidney Press
Sarah McDermott has lived in Jacksonville since August 2016. Native to Washington, DC, McDermott is a Visiting Assistant Professor of Printmaking at the University of North Florida (UNF). She received her Masters of Fine Arts in Book Arts from the University of Alabama and her Bachelor of Arts in Urban Studies from Brown University. Previous to working at UNF, McDermott taught at the Corcoran School of the Arts and Design of George Washington University in the Art and the Book M.A. Program.
In addition to working as an educator McDermott also operates The Kidney Press. Since 2010, McDermott has released artist's books, collaborative fiction journals and books, and prints through The Kidney Press. McDermott has also led letterpress, bookbinding, and printmaking workshops at notable institutions across the nation, including: Florida State University (Tallahassee, FL), the Smithsonian Institution (Washington, DC), the Morgan Art of Papermaking Conservatory (Cleveland, OH), and the New York Public Library (New York, NY).
Jennifer Wolfe has journaled since she was 10 years old. Journaling is keeping a written record of your thoughts, feelings, observations, and experiences. A person can benefit from journaling because the process can help preserve memories, explore complex thoughts and feelings, or be used as a creative outlet.
In addition to being a journal-keeper, a writer, and a trained journalist herself, Wolfe is also the founder and certified facilitator of Women Writing for (a) Change, Jacksonville, the local chapter of a national group that, since 1991, has provided a safe and non-competitive environment for individuals to develop their writing skills, cultivate their creativity, and strengthen their voices. Through group workshops, Wolfe encourages others to use writing in all forms, including fiction, poetry, memoir, personal essay, and creative non-fiction, as a gentle, but powerful, way to explore aspects of yourself, your life, and your relationships with others.
We are bombarded with a variety of marketing messages everyday, whether it be through smart phone apps, on websites, in print, plastered on surfaces, through television commercials, in movies, or during radio programming. Digital marketing experts estimate that Americans are exposed to 4,000 to 10,000 marketing messages each day. At first this estimate may seem high, but lets break it down.
The average adult American sleeps 6.8 hours in a 24 hour period. That leaves 1,032 minutes, or 61,920 seconds, remaining in a day. If we use the low end of the exposure estimate (4,000), that means an individual is exposed to a marketing message every 15.48 seconds. When represented in this manner the exposure estimate seems more plausible, although it still seems high for anyone not living in a major metropolitan area.
There is a group of individuals in Jacksonville, Jared Odrick, Jenna Sparrow, and Everett Sullivan, who have initiated a project to re-purpose surfaces traditionally reserved for marketing messages. That project is called Jaxtoposition. As part of this project, the team has purchased 10 billboards in Duval County to showcase the works of five Jacksonville based photographers.